ISU Department of History Direct Mailer

Adobe Illustrator | 6.5”x18.5”

This brochure was created in Design Streak Studio for Illinois State’s History department. As a way to increase registration and interest in their program, the department requested a direct mailer that could also be also used as a poster to send to students and other universities. Because this poster was going to be displayed alongside brochures from other schools, the most important factor in its design was uniqueness.

The client requested that the brochure have a somewhat abstract, yet simple and timeless illustrative look while showcasing student life in the program and its slogan, “Study the Past, Build the Future”. In my approach to this project, I applied simple geometric elements of Bauhaus design to emphasize the program’s focus on structure, creative applied thinking, and a future-oriented outlook. One of the most important aspects of the program that the client wanted to emphasize though design was the concept roundtable discussions. To reflect this, I used circles as decorative visual motifs in various parts of the composition. This brochure was chosen by the client to be mailed for four years.