Equity, Diverity, & Inclusion Expo Branding

Adobe Illustrator | Various Sizes | Print & Digital

In creating branding for the Equity, Diversity, and Inclusion Expo during my internship at Illinois State University Career Services, I chose to focus on visually communicating ideas of intersectionality and the sharing of ideas and perspectives. The event invited employers and a keynote speaker to discuss topics of equal opportunity in the workplace and their future careers. In the current social climate, the meaning of diversity, equity, and inclusion has shifted and taken on different, often negative meanings, so it was paramount to create an air of positivity and transparency in marketing this event.

To capture this, I centralized the blending and shifting of colors as the focal point of the composition, overlaid over a grayscale image to reinforce ideals of equality and collaboration, regardless of background. The more modern and geometric design furthers the idea that the topics discussed at the exposition have a place in present and future professional spaces. This session saw increased attendance and engagement compared to previous years.