AIGA DEC 2025 Branding

Adobe Illustrator | Various Sizes

Design Streak Studio was approached by the American Institute of Graphic Artists to create branding for their upcoming 2025 Design Educators conference at Illinois State University, “Weave”. Being a graphic design conference, it was of high importance that the branding for this event combined unique visual storytelling with clear and clean design elements to reinforce concepts of connection and outreach while staying true to the theme, “Weave”.

For this group project, my team members and I concentrated on the physical act of weaving elements together to reflect the more metaphorical aspects highlighted in the client’s creative brief. We split the title up into line segments using Gestalt design principles and experimented with lines as decorative elements in the branding to evoke imagery of interlacing strings and pathways. AIGA  also places importance on exploring culturally informed perspectives on design, especially at their education conferences, where instructors from varied backgrounds come to share ideas. As AIGA has recently celebrated a wave of activity from its Latino members, my team used the font “Mundial” by the Uruguayan type foundry TipoType to emphasize the importance of diverse narratives in communication. Our concept was ultimately chosen by AIGA, and different variations of this design were used to advertise and brand the event.